How We Took an International Real Estate Agency in the Canary Islands from Digital Invisibility to Page-One Rankings, International Traffic, and AI Visibility
This case study shows how an established but organically underperforming website became a strong growth channel within a few months - with significantly increased visibility, qualified traffic, leads, and AI search presence.
A strong example of how a business can remain digitally invisible without SEO
Although the real estate agency in the Canary Islands was well established and had an excellent reputation, its website was virtually invisible in organic search. Visibility, rankings, and qualified traffic were missing — despite clear market potential.
The website existed, but was practically invisible in search engines
- Etabliertes Immobilienmaklerbüro auf den Kanaren mit ausgezeichneter Reputation
- Around 400 monthly visits from a basic website builder setup
- Most traffic came from branded searches
- Virtually no visibility for users actively searching for properties or real estate agents
- Leads primarily came from paid ads on platforms like Idealista or Kyero
- Little to no relevant keyword rankings
- For key terms, the site ranked on page 4 or beyond
- No multilingual setup for search engines or AI-driven search
- Traffic was almost exclusively from Spain, despite an international focus
- No visibility in AI search for queries like “looking for a real estate agent to sell a house in Lanzarote”
Conclusion
Clear need for action. The website delivered almost no organic value, despite the company’s strong market position. Without a strategic SEO approach, the agency remained largely invisible online.
Before and After: Google Search Console Performance Comparison
The difference between the initial state and the situation three months after SEO optimization and relaunch clearly shows how significantly visibility, clicks, and ranking quality have improved.
Before SEO Optimization
Low clicks, limited impressions, and weak average rankings during the 2025 comparison period.
3 Months After Relaunch & SEO
Significantly increased visibility, more impressions, more clicks, and a much stronger average ranking.
Our Strategic Process
To transform a low-visibility website into a scalable organic growth channel, we aligned market insights, competitive analysis, content, technical structure, and international targeting into a unified strategy.
Competitor Analysis
We analyzed the competitive landscape in depth - including rankings, keyword visibility, traffic levels, user origins, and search languages. We also identified what competitors were doing well, where they were underperforming, and which keyword opportunities remained untapped.
Market Analysis
We evaluated overall search demand within the niche, including key markets, languages, and relevant search queries. At the same time, we identified overlooked keyword opportunities that competitors had not yet captured.
Content Creation
We developed high-quality content tailored to users, search engines, and AI-driven search. This included informative blog content, guides, and FAQs designed to build trust, authority, and topical relevance.
Website Relaunch
To unlock the full potential of the SEO strategy, we carried out a complete relaunch while retaining the existing domain. The design and UI were modernized and built from the ground up with multilingual structure and international visibility in mind.
Search engines and AI systems need clear signals. A large part of SEO is ensuring they understand that your website provides the most relevant answers for a given query.
Strong Ranking Growth for High-Value Keywords
In addition to increased overall visibility, we delivered targeted ranking improvements for relevant keywords with high search demand.
Improved Rankings Across the Niche
High-value keywords with strong search volume saw substantial improvements in ranking positions.
Further Ranking Gains
Further positive developments were seen in the months that followed, particularly for relevant keywords.
From zero mentions to strong presence across ChatGPT and Google, Gemini, and Perplexity
One of the main objectives was to build visibility within AI search systems. The goal was to make the brand appear in relevant prompt-based queries and progressively compete with established players.
ChatGPT Visibility (Mentions)
Mentions increased from 0% to 55% for relevant queries such as “looking for a real estate agent in Lanzarote.”
Google / Gemini / Perplexity Visibility
Mentions in Google’s AI search and related systems increased from 0% to 67%.
Significant improvement across all relevant SEO and business metrics.
This transformed a digitally invisible real estate agency into a website with strong page-one rankings, international high-intent traffic, and a leading presence in AI search results within a short period of time. The result: significantly greater visibility, more qualified users, more leads, and a sustainably stronger market position.
Stronger Visibility in Key International Markets
A central objective of the project was not just overall visibility, but targeted reach in the most important international markets. This was successfully achieved within a short period of time.
International Traffic Growth
The website significantly expanded its reach across key target markets - gaining visibility not only in Spain, but also in Germany, the UK, Ireland, and other European countries.
Why Our Work Delivers Results
Because we create real value for users. Long-term visibility is built where content is relevant, helpful, trustworthy, and clearly structured.
How Long Do SEO Results Last?
SEO results can last for months or even years when built on a sustainable, long-term strategy. That said, ongoing updates and the addition of new, SEO-optimized content are essential to maintain and grow performance.
Is Ongoing SEO Support Necessary?
Not in every case. Smaller businesses can manage SEO internally. However, in highly competitive environments, ongoing optimization and competitor monitoring play a critical role in staying visible on page one.
We’re happy to take this on for your business
We provide long-term website support, including competitor monitoring, continuous keyword analysis, content creation and optimization for both Google and AI-driven search.